© 2017 October Communications Ltd. All rights reserved.
Daniel Nelson, founder of September Exchange
At September Exchange we believe that all good ideas deserves the attention that the bigger brands enjoy so often.
And it’s not a big secret why they do so well in the media and with the general public—it’s about having a great product and communicating it perfectly.
There is nobody better suited to tell the story of your brand, other than you.
We’ve been asking ourselves “if other industries can simplify the entry point, then why can’t we do the same with communications?”
So we set about packaging the specifics to building awareness, building a brand and communicating effectively so that we can send this information in a bitesize format on a weekly basis.
And that’s all there is to it, in-a-nutshell, a PR agency helping small brands and businesses understand how to better communicate to their audience.
Brené Brown, researcher-storyteller / magic pixie
Brené Brown studies human connection—our ability to empathise, belong, love. In this poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity.
Grab a cup of coffee and watch this 20-minute video, you won’t regret it…
We’re a small team of public relations and marketing professionals who really love working with small brands and businesses.
Daniel Nelson has worked in marketing communications for the past decade and started his design blog Atelier Tally in November 2008. He was Social Media Marketing Manager for interiors start-up website mydeco.com and co-founded the first digital interiors magazine in the UK, Heart Home. He has developed campaigns for large and small brands with a variety of budgets in order to achieve their goals. You can follow him on Twitter @ateliertally.
Emma Jane Palin graduated from the University of East London with a BA in Graphic Design and Illustration before choosing a career in PR & digital communications. Emma has a keen interest in social media and how brands can utilise these channels. She started a design and illustration blog in 2015 and has since written articles for Time Out and the Metro newsletter. You can follow her on Instagram @emmajanepalin.
PR stands for Public Relations
Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.
Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations.
In today’s competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.
The Chartered Institute of PR’s definition of Public Relations is:
Public Relations is about reputation – the result of what you do, what you say and what others say about you.
Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.